Standing in front of his new milk mustache ad, a sure cultural sign of celebrity, Chris Bosh was asked if the opportunity came about after he signed with the Miami Heat.
Bosh reaping business benefits of Heat signing
Seeded on Wed Aug 11, 2010 4:48 PM EDT (NBC Sports)
— Filed under: sports, nba, basketball, celebrity, industries, lebron-james, mens-basketball, sports-business, dwyane-wade, media-and-entertainment, chris-bosh, shawn-johnson

